- Adjuvant
- Brand Storytelling
- Conte
- Elément perturbateur
- Héros
- Management et storytelling
- Netvibes
- Opposant
- Personal branding
- Quête
- Récit
- Roman
- Schéma actantiel
- Schéma narratif
- Situation initiale
- Social media storytelling
- Storyteller
- Storytelling
- Storytelling de marque
- Storytelling digital
- Storytelling marketing
- Storytelling web
- Transmedia storytelling
- Visual storytelling
- Wordpress